Sep 13, 2024
Charli XCX headlined a vibrant, fashion-forward event at London’s Copper Box Arena as part of H&M’s Autumn/Winter 2024 campaign launch. The night doubled as both a concert and a celebration of the new collection, with thousands of fans and fashion insiders in attendance. The event featured a dynamic mix of music, art installations, and performances, with DJ sets by Jamie xx and Sherelle adding to the electric atmosphere.
Charli XCX, known for her bold, avant-garde style, thrilled the crowd with performances of tracks from her latest album Brat. Her high-energy show began after a dramatic reveal, captivating the audience with hits like “Guess,” amid a backdrop of smoke and neon green lights. The event emphasized inclusivity and self-expression, aligning with H&M's new collection that fuses fashion and creativity
Attendees included Naomi Campbell, Ncuti Gatwa, Iris Law, Rafferty Law, Shay Mitchell, Amelia Grey, Amelia Dimoldenberg, Anaïs Gallagher and H&M city host Lila Moss - it was a star studded night with a wide network of influencers attending
This fall, H&M is hosting a series of 12 music-focused parties in eight cities where each event will have its own corresponding collection. The Charli concert, where Jamie xx and Sherelle also performed, is the first and largest of the series with the next one being in New York City in October.
H&M’s creative director, Jörgen Andersson, said “Music is much more relevant than a catwalk,” and the team at H&M created an incredible event that clearly resonated with the crowd!
Find out more about the H&M launch at Copper Box Arena or speak to our team about hosting your event at Copper Box Arena today.